Driving Digital Engagement through Experiential Design
HKTDC needed to elevate the presence of four emerging Hong Kong fashion designers for the UK market at London Fashion Week. The focus was to harness the global shift towards digital-first experiences.
SOLUTION
As Digital Experience Partner, Noiseless created an immersive digital platform to replace traditional brochures and extend audience interaction, including:
- A mobile-first digital brochure mini-site featuring designer profiles and schedules.
- A real-time Instagram Livecast wall for the after-party to showcase audience-generated content.
- Interactive touchpoints like QR codes and dynamic content updates for easy-to-use access during the show.
- A real-time Instagram Livecast wall for the after-party to showcase audience-generated content.
- Interactive touchpoints like QR codes and dynamic content updates for easy-to-use access during the show.
RESULTS
The immersive experience enhanced market visibility for the featured designers and HKTDC Fashion Hong Kong. Noiseless delivered high-impact design with resource efficiency and seamless content reuse:
Over 933 brochure page views during the extended showroom period (70% participation rate).
58 curated posts during the 2-hour live event, with a sustained wave of 471 Instagram posts and stories post-event.
Strengthened brand sentiment for HKTDC and the designers, enhancing audience loyalty and long-term engagement.
PROJECT
Fashion Hong Kong at London Fashion Week
CLIENT
Hong Kong Trade Development Council (HKTDC)
